Azuréa Paris fictional ads
Azuréa Paris – Fictional Advertisement
Personal project created to explore the artistic direction of the fashion brand Azuréa Paris.
I worked on the concept, 3D simulation, texturing, and compositing to produce a short fictional ad that reflects the brand’s universe.
Music by Elijah K (Pixabay)
Research on Azuréa’s brand identity and artistic direction.
Storyboards created by Léa Schicke (https://www.linkedin.com/in/lea-schicke-77450528b/) to explore different narrative paths.
Cotton created with Houdini groom nodes for natural fiber look. Animated with noise and point deform to react with cotton flowers.
Inspired by Alexander Eskin’s setup, adapted for optimization (RAM-heavy scene). Used LODs and geometry decimation to balance detail and performance.
Scatter optimization with camera frustum and LOD levels. Plant animation driven by Vellum Solver applied to guides.
Mannequin and T-shirt simulated in Marvelous Designer with wind forces, exported to Houdini via USD.
Fabric textures painted in Substance Painter.
Final ad assembled in After Effects with animated typography and music sync.
For collaborations or inquiries: jordanguibertart@gmail.com